Whether it’s a driver, industry icon, TV personality or famous vehicle, featuring a familiar face or iconic vehicle in your booth provides buyers with an identifiable, visual connection of the company’s target market.

SEMA Ignited, the official SEMA Show afterparty, is back in-person and in Las Vegas.

As industry experts, SEMA Show exhibitors are encouraged to vote for the vehicles that best showcase their products.

Showgoers that book rooms in the SEMA Show block receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip.

Each additional product is $150 per entry if submitted after the October 8 deadline.

Vice President of Sales Cory Kraft shares UnderCover’s breakthrough moment and what projects the company is working on in 2021.

Bipartisan pro-motorsports, pro-business legislation was introduced to protect the future of racing and motorsports-parts businesses.

Jim Liaw has joined Performance Racing Industry (PRI) as the general manager leading the staff and operations out of the Aliso Viejo, California, office.

Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.