The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets.
For the best price and selection in the block, reserve your SEMA Show hotel rooms early through one the event's official hotels.
With digital and social-media campaigns becoming an ever-more-important component to marketing portfolios, a company’s online reputation can make or break the business. A particular challenge in this sphere is that people are more motivated to post online reviews when they’ve had an unpleasant experience with a company than when they’re happy with their experience. For businesses of all kinds, the question becomes: How do we respond when we receive negative feedback? Can we possibly turn a critic into a champion for our brand? How can we garner more positive reviews while mitigating the effects of negative ones?
Most people work as hard as they possibly can to try to increase their sales, and that can lead to burnout and extremely disappointing results, according to Rich Barsamian, vice president of sales and marketing for Advanced Clutch Technology. In any economy, trying to double your customer base can be a daunting task. To achieve that goal, focus on different ways to attract new customers.
In November 1964, Bob (left) and Bill Summers brought a scale model of their new land-speed-racing streamliner to the Caltech wind tunnel in Pasadena to experiment with the aerodynamics of different tailfin shapes. While sponsors were lettered on the model’s sides, once it was rendered in 1:1 scale, the ‘liner would wear the name Goldenrod.
Earlier this year, the SEMA Board of Directors met for the purpose of reviewing and updating the organization’s strategic priorities. Consensus was achieved regarding a range of important challenges and opportunities facing the industry.
As the only parts on a car that actually touch the road on which it travels, tires are essential components of every vehicle. Manufacturers produce tires that are made of many different compounds and designs to meet market needs, and the importance of the rubber component is evident by the more than $4 billion in sales it generates in the aftermarket industry, per the “2020 SEMA Market Report” (www.sema.org/market-research). Below are some of the publications that have kept track of the new tires that were introduced into the market at recent SEMA events.
Just about any vehicle can be outfitted with all sorts of aftermarket products. However, with more than 281 million cars and trucks currently on the road in the United States, knowing where the greatest opportunities lay can be challenging. Specialty-equipment businesses will find help in the latest “SEMA Vehicle Landscape Report,” recently released by the SEMA Market Research team. The report examines what’s changing, what categories and vehicle types currently hold the most potential for the aftermarket, and the trends brewing on the horizon.
The recent announcement that the PRI Trade Show is set to return to the Indianapolis Convention Center this December 9–11 marks yet another milestone in a busy year for the company. First, Dr. Jamie Meyer was named PRI president in late spring 2020. Shortly after his arrival, the company launched a series of targeted programs to assist racing businesses and operations suddenly impacted by the pandemic. Among them was the PRI Ambassador Program—an aggressive campaign specially created to help racetrack operators navigate local, state and federal rules required to reopen safely.
The Rainforest Challenge (RFC) India will be held again this year in July 2021 following a hiatus last year due to COVID-19. The Indian edition of the series, which began in 2014, is a grueling seven-day off-roading event for professional drivers.