The 2021 SEMA Show Exhibitor Summit will be held Wednesday, July 28–Friday, July 30, in the new West Hall of the Las Vegas Convention Center.
The 2021 Booth Space Selection process may have passed, but it’s never too late to register to exhibit at the SEMA Show.
The automotive aftermarket industry will reconnect in person at the 2021 SEMA Show, November 2–5 in Las Vegas.
SEMA eNews highlights SEMA-member companies’ websites weekly through Hot Links to Cool Sites.
The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country.
Dates and locations have been scheduled for several upcoming SEMA-sponsored shows, measuring sessions and activities.
The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets.
For the best price and selection in the block, reserve your SEMA Show hotel rooms early through one the event's official hotels.
With digital and social-media campaigns becoming an ever-more-important component to marketing portfolios, a company’s online reputation can make or break the business. A particular challenge in this sphere is that people are more motivated to post online reviews when they’ve had an unpleasant experience with a company than when they’re happy with their experience. For businesses of all kinds, the question becomes: How do we respond when we receive negative feedback? Can we possibly turn a critic into a champion for our brand? How can we garner more positive reviews while mitigating the effects of negative ones?
Most people work as hard as they possibly can to try to increase their sales, and that can lead to burnout and extremely disappointing results, according to Rich Barsamian, vice president of sales and marketing for Advanced Clutch Technology. In any economy, trying to double your customer base can be a daunting task. To achieve that goal, focus on different ways to attract new customers.