A photo collection of 100 new products entered in the performance marine category of the 2009 SEMA Show New Products Showcase. View all of the new products entered in 2009 SEMA Show New Products Showcase at www.semadigital.com.

News and updates from SEMA's councils and committees.

SEMA members, it's once again time to recognize your mentors, colleagues and competitors and nominate them for the SEMA Hall of Fame, one of the highest honors the industry bestows on individual members.

SEMA’s Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod & Restoration Trade Show that will cover the basics and benefits of standardized product information.

Dealing with customer attitudes in a selling situation can be the biggest challenge for new and experienced sales people alike. How you deal with customer objections will often determine whether you close the sale or lose it.

A custom 2010 Camaro SS and supercharged Mustang combine to raise nearly $200,000 at Barrett-Jackson for children's charities.

Friends and family of SEMA Hall of Fame member and industry pioneer Dick Wells will gather to celebrate his life Monday, February 1, at the Wally Parks NHRA Motorsports Museum. The memorial service is open to the public.

The next-generation Porsche 911, internally called the 998, has begun winter testing and Brenda Priddy got these candids of the venerable rear-drive/rear-engine machine topping up at the local Shell.

The SEMA Technology Transfer Program is one of the most valuable SEMA manufacturer member benefits, offering rapid prototyping service and access to thousands of OEM CAD files.

Brenda Priddy's spy photo network caught new shots of the next Mercedes-Benz SL, here snow-testing nearly two years before its expected debut at the 2012 Paris Motor Show.