SEMA Council Embraces Off-Road Industry admin Thu, 05/16/2019 - 09:10

The Light Truck Accessories Alliance (LTAA) evolves to become the Truck and Off-Road Alliance (TORA).

Celebrate With SEMA at the TORA Launch Party Tonight! admin Thu, 04/18/2019 - 14:41

Join members for drinks, appetizers and giveaways to celebrate the launch of the Truck & Off-Road Alliance, immediately following the SEMA Town Hall meeting.

TORA to Celebrate TORA Rebranding at Moab Launch Party admin Thu, 04/11/2019 - 08:06

The SEMA Board approved the council’s proposal to be more inclusive and rebrand LTAA as the Truck and Off-Road Alliance (TORA).

TORA to Celebrate TORA Rebranding at Moab Launch Party admin Thu, 03/28/2019 - 18:33

The SEMA Board approved the council’s proposal to be more inclusive and rebrand LTAA as the Truck and Off-Road Alliance (TORA).

Change Is in the Cards: TORA Embraces Off-Road Market admin Thu, 02/14/2019 - 10:27

The SEMA Board of Directors approved the proposal by the Light Truck Accessory Alliance to rebrand the LTAA as TORA, the Truck and Off-Road Alliance.

TORA Hall of Fame Inductee William Cole Passes Away admin Thu, 01/10/2019 - 10:46

William A. Cole, 72, a lifelong Tewksbury, Massachusetts, resident and Light Truck Accessory Alliance (LTAA) Hall of Fame inductee, passed away unexpectedly at his home, Sunday, December 30, 2018.

Award Winners For Truck Industry Announced

Award Winners For Truck Industry Announced

admin Mon, 10/29/2018 - 19:11
October 30, 2018
TORA Hall of Famer and Founding Member Charles E. Morrison Jr. Passes Away admin Thu, 10/18/2018 - 13:51

Lt. Col. Charles E. Morrison Jr. (Ret.), 86, of LaPlata, Maryland, died peacefully at home with loved ones September 7, 2018.

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