Everything Tire Professionals Need to Know About Load Capacity, Inflation Rules admin Thu, 11/12/2020 - 10:33

Tire Knowledge Segment 101, Powered by WTC.

WTC Volunteer Spotlight: Todd Steen of Jackson Marketing Group admin Wed, 11/11/2020 - 10:18

Steen is the current WTC Select Committee chair-elect, and the director of business development at Jackson Marketing Group.

WTC Member Spotlight: Getting to Know Wheel and Tire Industry Pioneer Fenton Liffick admin Thu, 10/15/2020 - 09:38

Fenton Liffick is one of the founding members of the Wheel Industry Council (WIC), the precursor to today’s WTC.

SEMA STAGE Video: Interview With SEMA Director of Market Research Gavin Knapp admin Thu, 09/24/2020 - 10:39

Knapp encourages members to take advantage of and access the latest SEMA Market Research Reports, sales trends among key business types and an overview of the top vehicles for accessorization and emerging segments within the $46.2 billion industry.

WTC Volunteer Spotlight: How Steve Swanson Became National Sales Manager of The Carlstar Group/Cragar Wheels admin Thu, 09/17/2020 - 10:43

Steve Swanson brings more than 35 years of experience in the automotive aftermarket and nearly a decade of active involvement with the association.

How the Indy Autonomous Challenge Drives the Industry Forward With STEM Education admin Thu, 08/13/2020 - 10:32

The Indy Autonomous Challenge is showcasing the transformational impact that automation can have by bringing together academic institutions and challenging students to imagine and invent the next generation of automated vehicle software.

Video: Ken Johnson of MuscleKingz Shares Best Practices for Enhancing Your Social Media Presence admin Thu, 07/16/2020 - 08:28

Ken Johnson of MuscleKingz shares best practices for enhancing social media and brand presence during the most recently released video from the 2019 SEMA Show STAGE.

WTC Volunteer Spotlight: Scott Musser of Ultra Wheel Company admin Thu, 07/16/2020 - 07:39

The SEMA Wheel and Tire Council (WTC) volunteer spotlight program recognizes industry leaders who are dedicated to educating and preserving the future of the automotive aftermarket.

Gary Ruede of Discount Tire Shares the Five Fundamental Steps for Proper Tire Application admin Thu, 07/02/2020 - 08:28

Gary Ruede has worked for Discount Tire for more than 32 years.

SEMA Councils and Networks Select Committee Election Results Announced admin Thu, 07/02/2020 - 08:07

Select committee volunteers work to provide valuable programs, events, education opportunities and other resources for the council or network membership.

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