Marketing online is essential to a company’s growth and future success, and with technology and tactics changing by the minute, a strategy that worked yesterday may not be the best way to do things today. The SEMA Online Marketing Conference at the 2010 SEMA Show will help novices and veterans alike...

Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers prior to an event will have a more successful Show.

The Advanstar Automotive Group named long-time editorial director Larry Silvey editorial director emeritus. Silvey is leaving Advanstar to become the new chair of the automotive aftermarket management program at Northwood University in Midland, Michigan. Silvey will continue to be affiliated with...

Recognizing a shared love of speed, fun and performance among automotive and powersports enthusiasts, SEMA formed the Powersports Advisory Group whose mission is to help create business opportunities across the two industries. This panel of leading powersports and specialty-equipment industry...

Looking for a new gig? The “Positions Available” section in the SEMA Member Classifieds lists 141 job openings around the country.

In 2009, SEMA dedicated a special section of the Las Vegas Convention Center strictly to Powersports & Utility Vehicles. Manufacturers featured power-driven equipment, such as personal transporters; motorcycles; motor scooters; two-, three- and four-wheel ATVs; pocket bikes; specialty golf carts...

SEMA Cares and WD-40 are partnering with Barrett-Jackson and leading aftermarket manufacturers to build a custom ’11 Ford Mustang GT for this year’s SEMA Show.

Powersports dealers, don't miss the chance to preview unique, high-level training from the industry experts at Gart Sutton and Associates (GSA) (including renown powersports educator, author and president of GSA, Gart Sutton)

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions.

Introducing a new product at the Show? Planning a major company announcement? Let us know so we can include it in our annual SEMA Show preview!