An effective online presence is essential to the success of your business. The SEMA Online Marketing Conference is an extraordinary opportunity for the industry to gather and learn the latest in online marketing strategies.

If you’ve ever experienced buying anything via the Internet, you know that online buying is an anxiety-inducing activity. It shouldn’t come as a surprise that many people hesitate to buy online. Unfortunately, your website may also be contributing to the problem by increasing visitors’ uncertainty and doubt—leaving lots of money on the table.

Join us for the next SEMA Webinar, entitled "The Psychology of Search & the Findability Formula—What Is Really in the Mind of the Online Searcher?" This webinar will be led by Heather Lutze of the Findability Group, August 30, 2012, at 10:00 a.m. (PDT).

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce.

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure its benefits. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this free informative webinar, Thursday, October 13, at 10:00 a.m. (PDT).

Kent Lewis, president and founder of the search engine marketing agency Anvil Media Inc., will be a featured presenter at the SEMA Online Marketing Conference, October 31 at 3:00 p.m. (LVCC N109). He will cover search engine marketing and discuss concepts of SEO strategy. Lewis says that the fundamentals of SEO can be boiled down to “The 3 Cs:” Content, Code and Credibility.

Online marketing continues to be a critical element for all businesses. Effective use of online platforms can be the key to growth and increased sales—but technology and tactics are changing quickly. Learn more during the SEMA Online Marketing Conference.

Marketing online is essential to a company’s growth and future success, and with technology and tactics changing by the minute, a strategy that worked yesterday may not be the best way to do things today. The SEMA Online Marketing Conference at the 2010 SEMA Show will help novices and veterans alike to navigate the dynamics of this shifting landscape. Experts will present on a number of subjects, including the essentials of search engine optimization (SEO), search engine marketing (SEM), landing page optimization, local search, pay-per-click (PPC), social media marketing, website analytics, forums and blogs, video and more.