Rick Rollins swore that he would never be a white-collar guy. He distinctly recalls working as a mechanic with his head under a car's hood and telling a friend: "Man, you'll never get me in a white shirt behind a desk. This is all I want to do."  The route from the garage where he made that statement to his office at Superchips, where he is the vice president of sales and marketing (in 2006), has also taken him to race tracks, retail jobber stores, distribution businesses and even a stop at the sheriff's office.

Few people foresee the path they will eventually follow, but Dick Maxwell recognized automotive engineering as his road very early on. His father, Carl, worked on and helped redesign diesel engines during a 42-year career with the Caterpillar heavy-equipment company, and he shared his love of cars with his son.

Not many members of the SEMA Hall of Fame made an early career contact in a city jail while waiting to be exonerated, but that’s how Nate Shelton met Bill Casler of Casler Tire Service, who was not only a friend but also instrumental in Shelton’s future. As a young football player at Chaffey Junior College in 1969, Shelton used to make a little side money by selling reconditioned appliances for his dad at the Ontario swap meet in California. One weekend, he also helped out a couple of buddies by transporting some tires to the swap meet.

As president and COO for Hedman Manufacturing in Whittier, California, Ron Funfar embodies the kind of success story that parents tell their children when seeking to provide positive motivation. He attended Catholic grammar and high schools and took a couple of college classes, but the bulk of his education and his accomplishments in the specialty-equipment industry came through his own hard work and willingness to devote himself to a sometimes strenuous but always worthwhile career.

Honesty and integrity. When those words are repeatedly applied to one man by respected contemporaries, they develop deep significance. To those who know him best, Bob Cook is the essence of honesty and integrity.

Cook grew up in west Georgia and moved to Atlanta when he was eight years old. His parents had already parted company by that time, and his mother was raising four children on her own. Cook was fortunate to find a mentor and surrogate father in his older brother, who shared his fondness for cars and racing.

Joseph “Corky” Coker delights in seeing people happy. He is passionate about his family, friends and businesses. He is energetic and ambitious, compassionate and caring. And he was born to be in the automotive specialty-equipment industry.

Since its inception, SEMA has sought to help its members understand and work within the legislative and political arenas, both locally and in Washington, D.C. There has been no greater supporter in those efforts than Senator Ben Nighthorse Campbell. An enthusiast himself, Campbell represented the state of Colorado in the United States House of Representatives from 1987–1993 and in the U.S. Senate from 1993–2005.

Not many of us can say that we’ve received a life-changing job offer in midair, but Van Woodell can. But let’s back up a bit. Born and raised in Durham, North Carolina, Woodell tinkered with cars before discovering that four-wheeling in the mountains was his real thrill. He bought a ’71 Toyota Land Cruiser and joined a four-wheel-drive club in Durham. To pay for his hobby, he worked in the service department of a local Jeep dealership.

Born in Danville, Pennsylvania, and raised in Columbus, Ohio, Chuck Schwartz studied at Ohio State before entering the U.S. Army, where he served in military intelligence. A move to California landed him a job at a seat cover and muffler shop in San Diego—The Big Wheel—where he began by installing dual exhausts and mufflers and was then promoted to salesman and played a key role in the company’s expansion.