Butch is recognized as being one of the specialty aftermarket leaders, an individual whose business acumen has led to a preponderance of successes in the wholesale and retail distribution of performance parts and customizing accessories. Butch has been an ad director, account manager and marketing director. He has served on the SEMA Board of Directors and as the SEMA Treasurer as well as on various committees. Additionally, he served on the Board of Directors for AFFTA and SREA. He was both Director and Treasurer of PWA.

Joan Weiand overcame the obstacles that lay before her when she took over Weiand Industries in the wake of her husband’s death.  Joan supported industry causes with zeal; she established and maintained a SEMA Scholarship Fund in her husband Phil’s memory.

The founder and CEO of Superior Industries, former used-car salesman Lou radiated the spirit of entrepreneurship. He started his company, Superior Industries International, with the design and production of alloy custom wheels. Today, Superior wheels are found on tens of thousands of production-line new cars. He had been on the company's board of directors since 1958, serving as chairman until 2007. Lou was also a major supporter of the SEMA Memorial Scholarship Fund and one of the Scholarship's subfund sponsors; the L.L.

Hilborn is a popular name in the Indianapolis 500 race, because Hilborn fuel injection units have been on Indy race cars for more than three decades. It was Stu Hilborn, an automotive engineer and lakes racer, who designed and developed the hybrid injection system, a variation of which is now used on new cars in an electronic configuration. His injectors have been used successfully and set many records in all types of racing including oval track, drag, dry lakes, super modified, off-road, motorcycle, tractor pulling, hydroplanes and Indy Lite series.

Bob retired from Chrysler Motors Corporation in the late 1980s, but he did so with credit for keeping the Chrysler nameplates prominent in all forms of racing. Bob is known as the originator of Mopar, a unit of operation that began as a performance parts division for Chrysler. It’s reported that he ran Chrysler’s Pure Oil Performance Trials team and the Mobilgas Economy Run efforts, and led the racing group that developed the Hyper Pak-powered Valiants for NASCAR’s short-lived compact car racing series.

Pete was the co-founder of Pete & Jake's, a large and very successful street rod products manufacturer, also responsible for the design and construction of popular hot rods, among them the award-winning "California Kid" coupe. He has built, or had a hand in building, a number of notable rods, including the Eliminator coupe and two “HogZZilla” custom motorcycles for ZZ Top’s Billy Gibbons.

Borré got his start more than 40 years ago as a teenage counterman at a neighborhood auto parts store. To this day he admits to a passion for cars of any kind. It’s an infatuation he traces to his boyhood years, and that, he says, is what has always influenced his career choices. From the parts counter to management roles, Borré advanced to president of Sperex VHT Corp., a position he held for 17 years. Today, Borré is the CEO of Manik Motors, a major national supplier of truck accessories.

Amy Faulk, SEMA’s Person of the Year in 1996, has been interested in automotive technology since she was a preteen helping in her father’s body and radiator repair shop. During her automotive career, she has held management roles at Racing Head Service/Competition Cams and TCI/Fel-Pro/Federal-Mogul. She is currently the chief administrative officer at Hypertech.

Turbocharging is synonymous with performance. That is due in large part to the efforts and accomplishments of Bob Keller. A tireless advocate of turbocharger technology, Keller has perhaps done more to advance the acceptance of the technology than anyone else in the industry. At the same time, he has been a determined promoter of the performance aftermarket.

Herb Fishel's mother tells the story of how-decades before winning the triple crown of racing, driving the pace car at the Indy 500 or being named one of Hot Rod magazine's 100 most influential people-he used to take the nipple off his bottle so he could wash his toy cars with milk.

While in diapers, he was training for his relationship with SEMA. As an adult, he pioneered the concept of a featured manufacturer, creating Chevrolet's "takeover" of the rotunda at the 1984 SEMA Show.