The Jeep brand celebrated 20 years of the Wrangler Rubicon at the 2023 Chicago Auto Show with the Wrangler Rubicon 20th Anniversary editions, the most capable Wranglers yet.
Available on both the ’23 Wrangler Rubicon 4xe and ’23 Wrangler Rubicon 392, the Rubicon 20th Anniversary editions each deliver the Wrangler Rubicon’s go-anywhere capability.
“Twenty years ago, a small group of enthusiastic Jeep engineers affectionately known as the ‘Lunatic Fringe,’ with grit and determination and their personal credit cards, designed, engineered and developed the most capable Wrangler yet—the Jeep Wrangler Rubicon—and over-delivered on everyone’s expectations because they knew it was what Jeep customers wanted,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Today, the Rubicon model represents about a quarter of overall Wrangler sales, with more than 700,000 sold worldwide, and include the electrified Rubicon 4xe, the best-selling and most capable PHEV in America. That same spirit of determination and ingenuity that led to the creation of the Wrangler Rubicon lives on in these new 20th anniversary special editions, which for the first time, bring available 37s to the Wrangler, providing unmatched capability.”
The limited run of ’23 Jeep Wrangler Rubicon 4xe 20th Anniversary and ’23 Wrangler Rubicon 392 20th Anniversary, available for order this month, are priced at a starting U.S. MSRP of $69,585 and $90,895, respectively (all prices exclude $1,795 destination charge). Production of the Rubicon 20th anniversary models is scheduled to begin at the Toledo (Ohio) Assembly Complex this quarter, with vehicles arriving in dealerships in Q2 of 2023.
The ’23 Jeep Wrangler Rubicon 4xe 20th Anniversary, based on the Rubicon 4xe model and powered by a 375hp 470-lb.-ft. plug-in hybrid (PHEV) powertrain, delivers 21 miles of all-electric range, 49 MPGe and a nearly silent off-road experience. The equipment list of the Wrangler Rubicon 4xe 20th Anniversary special edition includes:
- New interpretation of the Jeep brand seven-slot grille.
- 20th Anniversary hood decals in electric blue theme.
- 20th Anniversary swing gate plaque.
- 20th Anniversary shifter medallion.
- Triple hoop grille guard.
- Steel bumpers (winch-capable front)
- 33-in. BFGoodrich All-Terrain T/A KO2 tires
- 17x7.5-in. beadlock-capable wheels
- 83-piece tool kit with canvas bag
- Integrated front off-road camera
- Heavy-duty steel rock sliders
- Gorilla glass windshield
- Red-and-black leather seats
- Red leather-wrapped instrument panel bolster
- Auxiliary switches
- All-weather slush mats
The Wrangler Rubicon 392 20th Anniversary, based on the Rubicon 392 model and powered by a 470hp 470-lb.-ft. V8, accelerates from 0–60 mph in 4.5 seconds and through the quarter-mile in 13.0 seconds, making it the quickest, fastest and most powerful Wrangler. The Rubicon 392 20th Anniversary’s list of special-edition content includes:
- Xtreme Recon Package
- 35-in. BFGoodrich All-Terrain T/A KO2 tires
- 17x8-in. beadlock-capable wheels
- 4.56 rear axle ratio
- Hinge-gate reinforcement by Mopar
- Jack spacer by Mopar
- Tire relocation kit by Mopar
- Wheel flare extensions
- New interpretation of the iconic Jeep brand seven-slot grille
- 20th Anniversary hood decals in 392 bronze theme
- 20th Anniversary swing gate plaque
- 20th Anniversary shifter medallion
- Half-inch suspension lift
- On-board air compressor
- Triple hoop grille guard
- Steel bumpers (winch-capable front)
- 83-piece tool kit with canvas bag
- Heavy-duty steel rock sliders
- Integrated front off-road camera
- Gorilla glass windshield
- Red-and-black leather seats
- Red leather-wrapped instrument panel bolster
- All-weather slush mats
- Auxiliary switches
The Wrangler Rubicon 20th Anniversary special editions are available in nine exterior colors, including Earl, Firecracker Red, Punk’n, Hydro Blue, Sarge Green, Silver Zynith, Sting Gray, black and Bright White, with the Wrangler Rubicon 4xe 20th Anniversary also available in Granite Crystal.
Exclusive to the Rubicon 20th Anniversary editions and limited to just 150 units, an available Rubicon 20th Anniversary Level II upfit by American Expedition Vehicles (AEV) brings 37-in. tires to the Wrangler for the first time, taking the Wrangler Rubicon’s 4x4 capability to an even higher level. This package includes:
- 37-in. BFGoodrich All-Terrain T/A KO2 tires
- Warn VR EVO 10-S winch
- AEV 17-in. Savegre II wheels
- AEV 2.5-in. DualSport RT Suspension System with Bilstein 5100 shocks
- AEV 7000 Series off-road lights
- AEV EX front bumper
- AEV rear bumper
- AEV front skid plate
- AEV tire carrier
- AEV off-road jack base
- AEV ProCal SNAP module
- AEV vehicle build plaque
- AEV steering damper
- 4.56:1 axle ratio (4xe)
- Mopar performance wipers with integrated washer jets
The Rubicon 20th Anniversary Level II upfit by AEV carries an MSRP of $21,983 for the 20th Anniversary Wrangler Rubicon 4xe and $20,135 for the 20th Anniversary Wrangler Rubicon 392 (all prices exclude $995 upfit logistics charge).
For more information and specs, visit www.jeep.com.