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Press Release Article
Phil Patton of The New York Times recently examined the hot rod culture and its unique transformation throughout the years. “Like many of those who created it in 1950’s and ’60’s garages, the postwar hot rod culture has grown mature, rich and rather respectable. In place of personalized jalopies...
Press Release Article
As the opportunity to sell “fuel economy” looms, there are some guidelines that need to be considered when making fuel-savings claims. Virtually since introduction of the automobile, part of its evolution has included a fascination about both the type and efficiency of fuel used. Even when the price...
Press Release Article
In the January 29th issue of Automotive News, Laura Clark Geist explored the opportunities for dealers in the accessory market. “Dealerships are using the steady growth of automotive accessories to attract customers and shore up weak margins on new vehicles. U.S. consumers spent $34.2 billion on...
eNews Article
All subscribers of SEMA News will receive a 2009 SEMA Membership Directory. In these tough times, SEMA is continuing to take the extra steps necessary to create new business opportunities for its member companies, recently resulting in an updated version of the SEMA Membership Directory—the staple...
eNews Article
SEMA is opposing an effort by some Washington lawmakers to include a national car crushing program in the upcoming economic stimulus package. Vehicles targeted for the scrap pile will likely include Chevy Blazers, Silverados, S-10s and Tahoes; Dodge Dakotas and Rams; Ford Explorers and F-Series...
eNews Article
With the Internet the top influencer in consumers’ buying decisions, the way we do business has changed forever, according to Aaron Kahlow, founder and CEO of Online Marketing Connect. In order to keep SEMA members relevant to such changes in the marketing world, SEMA hosted the webinar, “Social...