SEMA’s Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod & Restoration Trade Show that will cover the basics and benefits of standardized product information.

The Professional Restylers Organization (PRO) will launch the 2010 Technical Skills & Training Conference (TSTC), a new, one-day training program designed specifically for restylers and installers, April 30, 2010, at the University of Northwestern Ohio.

The January 2010 SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) is now available for download at www.sema.org/research/padi.

SEMA and Ford coordinated on the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show, asking more than 500 enthusiasts to report on interesting products and trends to social media sites like Facebook and Twitter.

Reece White joins SCCA as PR manager; THI Corp. adds Michael McGunagle as marketing director; CWR will participate in American Cancer Society's Relay for Life; ididit to conduct tour of hot rod shop and manufacturing facilities; and more news from around the industry.

Performance parts pioneer and SEMA Hall of Fame member John Simmons kept in touch with trends on the streets, at the track, and at the shows.

A lifelong automotive enthusiast with editorial and public relations experience, Dan Kahn is redefining the very role of public relations in the automotive aftermarket and proving that online smarts and strategy can overcome larger competitors with more traditional marketing plans.

Customize with confidence. That's the message SEMA wants dealers, installers and car buyers to hear via a campaign promoting the Pro Pledge warranty program.

News and updates from SEMA's councils and committees.