In a crowded marketplace, you can’t afford to miss a beat with a new-product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed.

Do you have a comprehensive strategy in place to protect your intellectual property rights (IPR)? While most SEMA members have an HR strategy and marketing strategy, far fewer have as detailed a plan to protect their patents, trademarks, domain names and copyrighted materials (such as website...

Whether you’re a business owner, an IT professional or are in charge of your company’s marketing, you can’t afford to miss the Business Technology Symposium, powered by the Street Performance Council (SPC). The eight essential e-commerce supersessions, presented by industry experts, will inform...

Two engine options, a six-speed transmission and all-wheel drive mark a few of the key features on two of KIA's newest models.

Brand strength, committed workforce and growth potential draws investor interest.

Through the efforts of Select Committee members, SEMA councils help deliver a variety of new programs and benefits to different market segments.

Convincing your colleagues that the rewards of selling to overseas market are worth the risks can be tough. But it paid off for SEMA member SCT LLC. SCT aims to add a new international market to its list when it attends the SEMA CIAPE China Business Development Conference in Beijing in late...

The U.S. International Trade Commission (ITC) has initiated an investigation into the effects of Chinese intellectual property rights (IPR) infringement on U.S. jobs and the economy, along with China's so-called “indigenous innovation policies.” The latter refers to a Chinese initiative, which...

Six-hundred-thirty companies from 19 countries have already signed up to exhibit in this year’s PAACE Automechanika Mexico trade show, Mexico and Central America’s largest and most important automotive aftermarket event taking place July 14–16, 2010, in Mexico City.

NHRA news: Larry Dixon collects his sixth Top Fuel win of the season and Bob Tasca earns his first win of the season in Funny Car at the 41st annual NHRA SuperNationals at Old Bridge Township Raceway Park; NHRA signs Lucas Oil as the presenting sponsor of the NHRA Unleashed events that will take...