Over the past 18 months the term “ROI” has been the focus of every decision maker responsible for cutting costs and evaluating spending. Every dime spent on marketing is being scrutinized more heavily than ever. One of a company’s greatest costs each year is associated with designing, producing and...

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness?

Rick Rollins, president of Rollins Performance Marketing LLC, began his term as chairman of the SEMA Board of Directors in July 2009. His career has included stints as a counterman, a buyer, a regional sales manager and a company owner, and he has also shown his competitive flair in open-wheel race...

Despite the lackluster economy, The hot-rod market, made up of restoration, street performance and street rod and custom niches, has still experienced significant growth, as 45% of buyers sold to street performance and 43% sold to restoration in 2009.

SEMA's Warranty Assurance Program, known as ProPledge, is a unified way to assure new-vehicle dealers that they can stand behind what they sell. Under ProPledge, participating companies offer a minimum of 36-month/36,000-mile warranty coverage that is industry-backed, provide minimum liability...

Partnership with SEMA-administered program ensures three-year/36,000-mile warranty on famed performance brand's products.

Want to know how you can put social media to work to drive revenues, increase sales and establish a dialogue with prospective customers? The SEMA Business Technology Symposium, July 23 in Pasadena, California, will provide you with practical advice, case studies—good and bad—and real-world tips that...