SEMA will conduct a Measuring Session on July 29 for the 2011 Jeep Grand Cherokee; Wrangler Rubicon, two-door; Wrangler Sport, four-door; and Liberty Renegade. The deadline to register is Monday, July 26.

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail...

Looking for a new gig? The SEMA Member Classifieds “Positions Available” now lists 103 openings around the country.

Great products from MSD Ignition, Moroso, Hurst, Painless Performance, even Fender, are up for bid during the SEMA Installation Banquet & Gala Fundraiser to benefit Childhelp and Victory Junction Gang Camp charities.

Over the past 18 months the term “ROI” has been the focus of every decision maker responsible for cutting costs and evaluating spending. Every dime spent on marketing is being scrutinized more heavily than ever. One of a company’s greatest costs each year is associated with designing, producing and...

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness?

Rick Rollins, president of Rollins Performance Marketing LLC, began his term as chairman of the SEMA Board of Directors in July 2009. His career has included stints as a counterman, a buyer, a regional sales manager and a company owner, and he has also shown his competitive flair in open-wheel race...