Motivating a sales team takes more than a "one-size-fits-all" approach. Factors such as time, tactfulness and the ability to adapt can make the difference between motivating employees with the appropriate support or losing their attention and suffering the consequences of an unmotivated, disengaged staff.

Now more than ever, online video content is becoming a key element to every company’s marketing and communications strategy. YouTube alone gets more than 2 billion views a day. Whether your goal is to educate, entertain or market, video has growing implications for every company. But are you prepared to produce good-quality video content that is representative of your company and your brand? Where do you start? What equipment is essential?

SEMA is about to unveil a new research study that provides an updated look at the market for pickup trucks and accessories. If you manufacture, distribute, sell and/or install products for the light-truck segment, you don’t want to miss this opportunity to learn more about current and upcoming truck trends.

The SEMA 2011 Annual Market Study is almost ready to be released! This annual report will help SEMA-member companies better understand the overall specialty-equipment market and its components. Within the specialty segment of the aftermarket, SEMA tracks nine primary niche markets. Data includes information from businesses in the industry as well as consumers.

Before you can improve your company’s website, first measure how many unique visitors you have, according to Craig Cervenka from PowerSports Network, who presented the recent SEMA webinar entitled, “Web Site Analysis & Five Tips to Improve Your Website.”

A conflict of interest must be present between two or more parties withan expectation of give and take to conduct successful business negotiations,according to Dr. Frank Morgan, president of Morgan Associates andformer global director of executive development and leadership for DowChemical Company. Dr. Morgan presented the recent SEMA webinar entitled,“Successful Negotiations: Understanding Competitive and CollaborativeTactics,” and in it, he said that tangibles, including price, deliveryand contract terms, are at stake, but the intangibles, which includesaving face, winning and maintaining precedence, are more important andoften get in the way of a successful negotiation.

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness?

Do you really know what your business is worth? Do you know how to maximize the value of your business in a changing economic environment? Whether you plan to sell, strategically buy, or just want to understand your capitalization options, a new SEMA webinar entitled “Calculate the Value of Your Company: Value Realization Strategies” will teach you how to assess your company’s worth. Bob Kinsella and Karl Johnson of Kinsella Group will provide an overview of automotive aftermarket trends and the ways in which value is measured, and then they’ll teach you how to attract capital investment for acquisitions, consolidation, recapitalization and more.