Do you have a comprehensive strategy in place to protect your intellectual property rights (IPR)? While most SEMA members have an HR strategy and marketing strategy, far fewer have as detailed a plan to protect their patents, trademarks, domain names and copyrighted materials (such as website...
In a crowded marketplace, you can’t afford to miss a beat with a new-product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals.
SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail...
John Quincy Adams, the sixth president of the United States, knew a thing or two about leadership. One of his most famous quotes was, "If your actions inspire others to dream more, learn more, do more and become more, you are a leader." Those are also fitting words to describe the upcoming SEMA...
Staying up-to-date on legislation related to the automotive hobby and to small businesses is essential to the success of the industry. However, it's also a challenge—given the vast number of issues that exist on the federal, state and local levels. Knowing what source to turn to makes it easier...
Motorcycles and scooters play a key role in transportation systems throughout much of the world. Economical to own, maintain and use, easily navigated through tight, winding roads, a breeze to park and flat out fun to ride, they are primary conveyances in Asia and large segments of Europe. In the...
In the April issue of SEMA News, we ran an extended look at what the ProPledge Warranty Assurance program is and how it can benefit member companies. Part of the ongoing development of the program is to profile its existing members as well as those who see the value and benefits of what ProPledge...
As most spirited drivers who keep an eye peeled for patrol cars can attest, the Dodge Charger has charmed its way into law enforcement fleets nationwide during the last couple of years. The Detroit News cites Chrysler figures as showing the Charger accounting for 18 percent of sales to police...