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eNews Article
Above all other products attributes enthusiasts overwhelmingly prefer quality. SEMA research has undertaken a study to determine what matters most to enthusiasts. In recent surveys consumers were given the opportunity to weigh in on the features they prefer from manufacturers. In two different...
eNews Article
In today’s economy, management is faced with two conflicting situations: we must implement all change that is necessary and resist all change that isn’t essential. Through the next SEMA webinar, “Tough Times Bring Change: Learn How to Manage Moving Forward”, you will learn how to get people to...