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The inaugural Light Truck Accessory Alliance (LTAA) New Product Showcase event, held at the All Truck Nationals in Carlisle, Pennsylvania, on August 6–8, 2010, proved to be a hit with both the LTAA participants and event attendees. The brand-new LTAA-member benefit gave participating companies the opportunity to display products in front of one of the largest gatherings of truck enthusiasts in the country. Each product was placed for display, and an information sign was prepared for each one, providing enthusiasts with a product description, suggested retail price, company contact information and All Truck Nationals booth number (if the company was displaying at the event). Carlisle Events located the LTAA New Products Showcase tent strategically at the entrance to the manufacturer's midway, ensuring that every midway visitor would pass through the area. Thirty-five products from 15 LTAA-member companies were on display inside the tent, and A.R.E. and Undercover each provided a fullsize truck to display their products on. The trucks made perfect bookends on either side of the tent.