For those of you just tuning in to this historical project, Ford Motor Co. donated a ’13 Mustang GT to SEMA and the SEMA Businesswomen’s Network (SBN), and the vehicle is being modified entirely by SBN members. The project is designed to shine the light on women working in the automotive aftermarket...

2013 Honda Crosstour, Jeep Liberty Replacement, 2014 MINI Countryman Coupe S, 2014 Chevrolet Silverado

How to Deliver the Goods to Online Shoppers A recent study by comScore revealed new insights into the consumer online shopping experience. Commissioned by UPS, the comScore study polled more than 3,100 online shoppers and evaluated consumer perceptions and shopping habits ranging from pre-purchase...

SEMA Members Join Third Annual Celebration On July 13, 2012, SEMA-member companies joined with SEMA staff and thousands of enthusiasts to celebrate the third annual Collector Car Appreciation Day (CCAD). Nearly 200 official events were held in the United States, Canada and Australia to commemorate...

Hot Topics at the SEMA Show More than 50 educational programs in a number of segment categories will be presented at the 2012 SEMA Show, and you can see the full list in “2012 SEMA Show Education Days Brochure." Even so, we wanted to call out a few seminars that are of particular importance.

Fuel for the Retail Sales Machine Think about the last time you wanted to make a significant purchase. Did you do any research, or did you just run down to the nearest store and pay whatever price they were asking for the item? On average, more than 80% of consumers research products before buying...

Everyone’s busy these days, so the decision about what to read is a big one. There are hundreds of great publications and websites out there that are filled with valuable news and information. Deciding which ones to read regularly depends largely on what market segment you are in and what role you...

As you read this, thousands of exhibitors are preparing hundreds of cars and trucks that will be on display at the 2012 SEMA Show. By the time the Show opens on October 30, exhibitors will have finished customizing the vehicle models they think will best showcase their new products and styling...