SEMA News—October 2012
REQUIRED READING
Trade Publications That Can Help Improve Your Business
Everyone’s busy these days, so the decision about what to read is a big one. There are hundreds of great publications and websites out there that are filled with valuable news and information. Deciding which ones to read regularly depends largely on what market segment you are in and what role you play in your company. Here are a few key publications to consider:
 SearchAutoParts.com
This website features articles from a number of key trade publications, including Aftermarket Business and Motor Age. Automotive parts wholesalers and retailers will find in-depth market trends, analysis, features and business-management stories. A recent issue featured news about the SEMA Data Co-op, an industry-owned and operated data management solution that is changing the way product data is used and managed.
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 BodyShop Business
Owners, managers and salespeople of collision repair shops and their authorized jobbers and distributors will find a wealth of news and information in this publication. You’ll find everything from advice on how to prepare for the SEMA Show to what’s happening with companies in the market.
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 All-Terrain Vehicle Product Tests Forum
Don’t forget to include online forums and blogs on your list. This site targeting the powersports market is a must-read for those in the market. This recent post highlights the SEMA Award program, a key indicator of upcoming trends that will help identify what’s hot in the coming year.
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 SEMA News
If you’re reading this column, chances are you’re already familiar with SEMA News. Each month, SEMA News is filled with timely announcements from the industry as well as how-to’s and best practices to help you in your business. If you’re not already reading this publication on a monthly basis, we highly recommend you take the time to do so.
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