“Power Buyers” Reveal How They Find Products Developing a great product is only the first step in creating a successful business. The next is to get that product into the hands of consumers. To do that, manufacturers need to forge links in the distribution chain, moving their products to the...

Now It’s All About the Data SALES It’s been quite a journey. Some 10 years ago, the simple but now prophetic words of good friend and visionary Jerry McCabe launched a tenacious group of volunteers in pursuit of an industry solution for product data creation, storage and distribution: “It’s all...

How to Optimize YouTube Videos for Search Engines Google employees like this one will reward businesses that follow some basic, YouTube optimization best practices. While search-engine optimization on YouTube often comes off as modern-day mysticism best reserved for the high priests of the digerati...

As with a similar program for the Middle East, the annual SEMA China Business Development Tour was designed to be a low-cost and high-value way to explore a new market. Activities included two full days of meetings with pre-vetted buyers in Shanghai and Beijing, visits to specialty-equipment shops...

Porsche 918 Spyder Hybrid, 2014 Chevrolet Silverado HD, 2014 Infiniti G37, Porsche Panamera

A Look to the Future With SEMA Council Leaders For its December issue each year, SEMA News puts out a call to the leaders of the association’s councils and networks to seek their views about what might be in store in the near term. These industry professionals provide responses based on what their...

Breaking news from member companies Formula Drift Holdings, CargoGlide, Shelby American, Source Interlink Media, National Hot Rod Association (NHRA), Car Guy Nation and more.

SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) announced that the next Collector Car Appreciation Day will be celebrated July 12, 2013. The date marks the fourth consecutive commemoration in what has become an annual event to raise awareness of...

SEMA members have come to rely on the association’s annual Market Report, a comprehensive research project summarizing economic, sales and new-vehicle trends of the past year affecting the $30 billion automotive specialty-equipment industry. Complete as that report is, however, SEMA backs it up with...

SEMA recently established the Leo Kagan Scholarship as part of the SEMA Memorial Scholarship Fund, which promotes industry leadership by supporting the educational efforts of current and future automotive professionals.