News and updates from SEMA's councils and committees.

A recent study on vehicle accessorization by the automotive marketing research and consultancy firm AutoPacific confirmed that accessories influence more than one million vehicle sales each year. And while many new- and used-vehicle dealers understand the power of accessorization, others have...

September 8 is the deadline to sign up for a free listing in the 2011–2012 SEMA International Buyers' Guide. Use this online form to promote your company in this directory, which is provided to international buyers at the 2011 SEMA Show and year-round at major overseas trade shows.

Through a special partnership with Foresight Marketing Research, SEMA Market Research is offering an exclusive report download for members only. Foresight’s 2011 Automotive Accessory Market Study is now available for member download. This new report offers insights into the accessory interest and...

Gone are the days of developing a marketing message and hoping it will engage your customers. In this digital age, you can measure interest and fine-tune your strategy quickly to ensure you are hitting your target. Join the SEMA Education Institute (SEI) and Google staffer Linda Boudiab, Thursday...

The photo gallery on www.enjoythedrive.com features more than 2,000 vehicles on display at the 2010 SEMA Show. A new group of vehicles is included in each week in SEMA eNews. This week's selection is Chrysler.

NEWS NUGGETS SOME HOPE FOR COUNTDOWN BERTH WHILE OTHERS LOOK TO SECURE TOP SPOTS IN POINT STANDINGS: Funny Car driver Johnny Gray knows it’s do-or-die time. With just two races left until the NHRA Full Throttle Countdown to the Championship begins, Gray knows that his 11th-place spot in the point...

SEMA is an institution that the racing and performance industry helped create, so it’s no surprise that for many who will attended the 2011 SEMA Show, racing and performance parts are the main attraction.

The SEMA Pinewood Drag Races moved to a new location for 2011—the Renaissance Hotel in Long Beach, California—bringing new challengers and former champions together to race against the clock for a good cause.

Buyers from 24 cities throughout China will meet with SEMA-member manufacturers September 7–10, 2011, in Beijing.