The Professional Restylers Organization’s (PRO) booth will be a hub of activity during the 2011 SEMA Show. Located in the North Hall, PRO Booth #12461 will feature live wrapping, window film, graphics and paint-protection demonstrations that will occur daily, Tuesday through Friday, at 10:00 a.m., 1:00 p.m. and 3:00 p.m. With the support of such industry-leading companies as American Tire Distributors, 3M, Eagle Enterprises, Llumar, Nitto Tires, Restylers’ Choice, Starshield Armor and Universal Products, SEMA’s own Plain-Jane Ford Transit Connect will be transformed into a rolling billboard promoting SEMA's councils and committees.

For many franchised dealers, the prospect of operating an accessory program can appear to be a daunting and challenging undertaking. Concerns over liability, resources, fluctuating trends, inflated costs and obsolete inventory creates a level of uncertainty that can thwart a proven revenue stream. In many instances, a dealer will dabble in accessories by equipping a stock vehicle from time to time or by responding to a customer’s request to personalize their car or truck. This approach yields mixed results and may be perceived as “more of a hassle than it’s worth.”

For those in the industry, it is no secret that accessories help sell cars, increase the bottom line and create a distinctive product for auto dealers. And while many new- and used-vehicle dealers understand the power of accessorization, others have questions about how to incorporate accessory sales effectively. SEMA Show Dealer Day, to be held November 2, from 8:00 a.m.–1:00 p.m. at the Las Vegas Convention Center in room N109, will take a deep dive into the specifics of how to successfully integrate accessories into your dealership.

A recent study on vehicle accessorization by the automotive marketing research and consultancy firm AutoPacific confirmed that accessories influence more than one million vehicle sales each year. And while many new- and used-vehicle dealers understand the power of accessorization, others have questions about how to incorporate accessory sales effectively, providing not only an added impetus for vehicle shoppers to make purchases but also adding to the dealership’s bottom line through a supporting profit channel. 

Dealerships continue to face many challenges and are constantly reassessing how and where they allocate their budgets. The existing landscape confronting dealers requires, more than ever, stringent expense control, profit optimization, and product diversification. Integrating a fully operational accessory program can go a long way in addressing these vital areas.

The National Automobile Dealers Association (NADA) will co-sponsor the third annual Dealer Day Conference at the 2010 SEMA Show, November 3, 2010, from 8:00 a.m.–1:00 p.m. The Dealer Day Conference features an information-packed agenda designed to provide auto dealers with the feedback, tools and resources they need to expand or build accessory operations to benefit their business operations across the board.