Jeff Barna, president and CEO of Yokohama Tire Corporation, was promoted and will now also serve as president and CEO of Yokohama Corporation North America.
Learn Practical, Proven Strategies to Maximize 2025 SEMA Show ROI at the Exhibitor Summit, June 25-27
ajh
Tue, 04/01/2025 - 10:44
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Attendees will learn practical and proven strategies for lead generation, media engagement, booth layout, debuting products and cost-saving opportunities.
The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide.
Join in the open discussion on issues impacting the automotive specialty-equipment industry during this virtual event on April 3.
March 28, 2025
The 25% tariff will impact completed light-duty vehicles along with some automotive parts and components.
- Read more about California Hispanic Chambers of Commerce Tours SEMA Garage's Cutting-Edge Facilities
The visit reinforced SEMA's dedication to fostering innovation and supporting small businesses within the industry and across the state.
Story and photos by Andreas Conradt, Automedia
Neue Klasse BMW 3-Series Spotted at the Nürburgring

March 27, 2025
Participants will have an opportunity to learn how businesses can increase sales by developing long-term business-to-business relationships, marketing through SEMA and more.