By Ashley Reyes
Colby McLaughlin, president of Trim Illusion Inc. and 2024 SEMA Person of the Year, will discuss how to increase sales by developing strategic relationships during the SEMA Future Leaders Network (FLN) Lunch and Learn webinar on April 24, at 10:30 a.m. PDT. Register here.
McLaughlin is an industry advocate and business leader who is no stranger to building strong industry connections. He currently serves as chair of the SEMA Professional Restylers Organization (PRO), a council that provides resources aimed at enhancing the business practices and procedures of automotive restylers.
During this session, SEMA members will have the opportunity to engage with McLaughlin as he shares how businesses can increase sales by developing long-term business-to-business relationships, how to market a brand through SEMA and the benefits and drawbacks of mentorships.
McLaughlin's contributions to the restyling industry and aftermarket community have yielded solutions to many problems that SEMA members face. Speaking from experience, he will share how a well-rounded and strategic network can increase sales and contribute to career advancement.
Register for the webinar here.
The first 20 members to register will receive a $20 Uber Eats voucher for the day of the webinar.