By Mike Imlay
Anticipation is building for the 2022 SEMA Show, to be held November 1–4 at the Las Vegas Convention Center—and perhaps a few pre-Show exhibitor jitters, too. For newcomers and veterans alike, creating a successful SEMA Show exhibit takes dedication and planning. There is no abracadabra formula for a profitable Show, but there are tried and true strategies that winning businesses routinely employ to accomplish their goals, many with minimal or no cost.