Pete was the co-founder of Pete & Jake's, a large and very successful street rod products manufacturer, also responsible for the design and construction of popular hot rods, among them the award-winning "California Kid" coupe. He has built, or had a hand in building, a number of notable rods, including the Eliminator coupe and two “HogZZilla” custom motorcycles for ZZ Top’s Billy Gibbons.

Borré got his start more than 40 years ago as a teenage counterman at a neighborhood auto parts store. To this day he admits to a passion for cars of any kind. It’s an infatuation he traces to his boyhood years, and that, he says, is what has always influenced his career choices. From the parts counter to management roles, Borré advanced to president of Sperex VHT Corp., a position he held for 17 years. Today, Borré is the CEO of Manik Motors, a major national supplier of truck accessories.

Amy Faulk, SEMA’s Person of the Year in 1996, has been interested in automotive technology since she was a preteen helping in her father’s body and radiator repair shop. During her automotive career, she has held management roles at Racing Head Service/Competition Cams and TCI/Fel-Pro/Federal-Mogul. She is currently the chief administrative officer at Hypertech.

Turbocharging is synonymous with performance. That is due in large part to the efforts and accomplishments of Bob Keller. A tireless advocate of turbocharger technology, Keller has perhaps done more to advance the acceptance of the technology than anyone else in the industry. At the same time, he has been a determined promoter of the performance aftermarket.

Herb Fishel's mother tells the story of how-decades before winning the triple crown of racing, driving the pace car at the Indy 500 or being named one of Hot Rod magazine's 100 most influential people-he used to take the nipple off his bottle so he could wash his toy cars with milk.

While in diapers, he was training for his relationship with SEMA. As an adult, he pioneered the concept of a featured manufacturer, creating Chevrolet's "takeover" of the rotunda at the 1984 SEMA Show.

Born into a racing family in Waltham, Massachusetts, Steve Bolio has been involved with cars and competition since he began to walk. He spent five to seven nights a week at racetracks from the time he was three years old, and he started piloting go-karts when he was in grammar school. He has maintained that affinity for the track throughout his life and still, at age 60, manages to turn hot laps in karts when time and his business allow.

From its inception, one of SEMA’s major objectives has been to work with local, state and federal governments to ensure a healthy and cooperative business environment for the association’s member companies. No one has been more active or more instrumental in those efforts over the past 30 years than Russ Deane, SEMA’s longtime general counsel.

Quality is a literal part of the SEMA mission statement and has always been implicit in everything the association does. Quality has also been inherent in the work and life of Raymond Bleiweis. From his numerous business ventures to his 56-year marriage, Bleiweis has been in it for the long haul, with a commitment to doing things right. Along the way, his contributions have added to the histories of some of the world’s most well-known automotive specialty-equipment companies.

Writing about Bill Perry after he lost his battle with leukemia earlier this year, SEMA Chairman Jim Cozzie and SEMA President and CEO Chris Kersting paid him one of the greatest compliments you can about another individual: “Simply put, Bill was one of the good guys.”

Growing up in Fremont, Michigan, Dick McMullen displayed a keen business sense early on, consistently selling more magazine subscriptions for the school drive than any other student. His trick of the trade? Call on people ahead of time for pre-order sales. But this wise, young salesman was also an auto enthusiast, so when McMullen was 13 and landed a job with the milk delivery man, it wasn’t just the free milk that he counted as a job perk—he also got to drive the truck.