The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association.
A properly executed catalog is more than just a list of products accompanied by pretty pictures.
As the automotive industry continues to adapt to changes in the economy and consumer spending habits, SEMA-member companies are faced with the decision to either race ahead with the new course of the specialty-equipment market or to fall behind with the old status quo.
This series of SEMA News
stories is based on the idea of using reliable and repeatable methods
to ensure business success. In coming issues, we will delve into a
range of topics aimed at developing Best Practices through knowledge,
motivation and skills.
The SEMA Person of the Year award was established in 1969 to honor an individual for outstanding contributions to the industry reaching beyond the person’s normal job functions.
This custom-built Ford F-150 is not something that can be easily picked up at the dealer lot.
No single element can change the look of a car or truck like a set of tires and wheels.
Thousands of buyers from the tire and wheel market spent a portion of their 2009 SEMA Show week scanning bar codes from the New Products Showcase and visiting exhibitor booths to identify the next must-have tire and wheel gear for their local markets.
From A–Z, the companies that had the South Hall rolling.
When his software company asked him to become vice president of operations for a newly acquired tire industry company, tires had “no appeal for me whatsoever,” said Wayne Croswell.