In an effort to better analyze the tastes and preferences of today’s auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.
Money has been tight for more than two years. Small businesses were especially hard hit by the recession that began late in 2007, with some estimates indicating that companies suffered sales losses ranging from 10% to 40% or more.
Vehicle technologies are accelerating as rapidly as an American Le Mans Series racer exiting a hairpin onto a straightaway.
Here are just some of the dynamic products that debuted in the Truck, SUV and Off-Road section of the 2009 SEMA Show.
The entire automotive landscape has changed over the past two years, but the effects of higher fuel prices and a deep recession may be most evident in the truck, sport utility and off-road segments of the industry.
Henry Ford built the first pickup in 1925, sold it for $281 and started a religion. It’s a platform that enthusiasts have taken and transformed from utility vehicle into the most versatile canvas for specialty equipment.
The ProPledge Program—Why You Need to Be Involved
SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met with potential participants, Sebergandio took time out to discuss the fundamentals of ProPledge as well as provide insight into the program’s future.
SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met with potential participants, Sebergandio took time out to discuss the fundamentals of ProPledge as well as provide insight into the program’s future.
In any given year, the SEMA Show has more than 130 exhibitors that manufacture, distribute or retail powersports products.
Most experts agree that optimizing a company’s website is the most important initial element of selling online.
Performance enthusiasts are never satisfied. Engineers, retailers and shade-tree mechanics all want more.