March 1, 2011
March 1, 2011
Selling a Car at an Auction
admin
Tue, 02/01/2011 - 08:50
In the November 2010 issue of SEMA News, we discussed how SEMA-member companies might use auctions to find the perfect vehicle to feature in promotions and advertising. Such vehicles can provide value well beyond their material worth by helping customers realize long-held dreams. In some cases, however, the effectiveness of even the optimal vehicle eventually diminishes, whether because of changing styles, a new marketing direction or other factors.
Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.
Coming May 7, 2011, RTM Productions adds a new neighbor to the automotive how-to block—"Search & Restore."
In its daily efforts to promote and protect the auto hobby, SEMA continues to partner with state lawmakers from across the country through the State Automotive Enthusiast Leadership Caucus.
The SEMA Action Network (SAN) is a nationwide partnership between enthusiasts, vehicle clubs and members of the automotive specialty-equipment industry who have joined forces to promote hobby-friendly legislation and oppose unfair legislation.
SEMA places a wealth of legislative/regulatory information at your fingertips to help your business succeed.
The 2010 mid-term elections are around the corner, and at no time in recent history has Washington been so divided.
Officials across the country are constantly working on legislative and regulatory proposals that have a direct impact on our industry and your customers.