Ford's sleek Australian market Falcon FPV is spied with an intercooler, meaning either decoy or maybe something like 500 hp on tap.

The 2009 SEMA Show featured more than 1,500 new product debuts, and you can now easily share product images and details with your website visitors using our new Show widget. 

Time to start thinking about that GM project vehicle for the 2010 SEMA Show. General Motors will focus on passenger car performance accessories, and some pick-up trucks with full accessory programs from the accessories market.

News and updates from the NHRA:

The February version of SEMA’s Consumer Demand Index is now available at www.sema.org/research/padi. The index this month rose to 35, up four points from January 2010. Overall, 9% of respondents indicated that they have plans to purchase specialty-equipment products sometime in the next three months.

Legislators around the country have kept busy authoring bills that could impact the specialty-equipment industry. Here's how to stay updated and ensure that representatives hear your voice.

Philip Morris ends long-standing sponsorship of Roger Penske and Penske Racing IZOD IndyCar Series teams; Damion Gardner continues hot streak in AMSOIL USAC National Sprint Car Series by winning four out of the five events run so far this year; Bristol (Tennessee) Motor Speedway has begun adding 160 feet of SAFER barriers at the exits of turns two and four; and more racing news.

The industry's future depends on collective input, and nominations for 2010 SEMA Council and Committee elections are open to any member company representative.