News and updates from SEMA's councils and committees.

The recently released 2011 SEMA Enthusiast Lifestyle Study gathers information from nearly 1,800 enthusiasts across the United States, including the vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests. The report, along with all of SEMA’s market research reports, is available on www.sema.org/research and is free for SEMA members.

Tickets are now available for the National Hot Rod Association (NHRA) Breakfast—one of the more anticipated and popular annual gatherings at the SEMA Show. The breakfast is open to all SEMA Show participants; however, registration is required for the event. Get your tickets now by starting at www.SEMAShow.com/register.

Ford Motor Company will have something extraordinary to celebrate at the 2011 SEMA Show: 110 years of racing supremacy. In 1901, driving a car called Sweepstakes, Henry Ford defeated Alexander Winton in a race whose prize money helped him found his automobile company two years later. 

No one appreciates victory more than those who have been near defeat, and no one appreciates help more than those who have nearly fallen. As part of this issue is devoted to legislative and regulatory themes, we asked executives from SEMA-member companies to comment on some of the programs that have helped them overcome adversity and improve the marketplace for both the industry and the consumers who benefit from it.

News and updates from SEMA's councils and committees.