SEMA Cares Chairman Joel Ayres out to prove that even truck accessory guys can race.

Attention SEMA Exhibitors! Are you introducing an industry-changing new product? If so, we want to know about it. SEMA News is offering a sneak peek of new-product introductions planned for the 2010 SEMA Show, November 2–5 in Las Vegas.

In its second year, the Paint, Body & Equipment area represents the fastest-growing section of the SEMA Show and includes 40 first-time exhibitors.

The California Air Resources Board has issued a proposed rule that would require all automobile service providers to check tire pressures for every vehicle being maintained or repaired at their facility as of September 1, 2010. The regulation would apply to auto maintenance/repair providers but not to auto parts distributers/retailers, auto body/paint facilities, auto glass installers or wreckers/dismantlers. The deadline for commenting on the rule is July 6, 2010.  

The United States Senate included a provision to allow businesses to write-off 50% of the cost of newly purchased depreciable property as part of a larger bill (HR 5297) to provide banks with access to funds intended for small business loans. The SEMA-supported legislation has already been passed by the House and is now being debated by the U.S. Senate.

The SEMA Action Network (SAN), the industry’s outreach to the hobbyist community and your customers, was on hand at Star City Motor Madness in Roanoke, Virginia, this past weekend to kick off celebrations for the first-ever Collector Car Appreciation Day.

Most experts agree that the economy is beginning to recover and many businesses are poised to take advantage of growth opportunities through hiring, expansion or infrastructure investments. So, how will your company finance its growth and increase its market reach?

News and updates from SEMA's councils and committees.

Las Vegas hoteliers are offering 2010 SEMA Show attendees great discounts, including rooms for as low as $39 a night and waived resort fees.