eNews Article
We are definitely in the age of mass customization. Today, consumers can get mainstream products designed specifically for them, such as:
eNews Article
Facebook, MySpace, Twitter, YouTube: What do these names all have in common? They are all social networking sites that attract millions of users worldwide. In a fast-paced society that relies on such networking websites to relay information and keep up-to-date on anything from news to gossip, it is...
eNews Article
As the light-truck market grew beyond the scope of dedicated enthusiasts and proliferated into the mainstream, a number of SEMA member companies became more and more dependent on these sales to buffer their business. As the U.S. economic situation grew more difficult, these additional consumers...
Magazine (News) Article
HTML clipboard Our industry is facing an evolution that will have a profound impact on every company at every level of the specialty-equipment market. Car and truck sales are down; OEMs are closing North American plants; and the specialty-equipment market is feeling its share of the impact. On the...
Magazine (News) Article
HTML clipboard New Online Format Makes Downloads Available to Members In the specialty-equipment industry, certification often represents a laborious but required undertaking for the selling of aftermarket parts. To ease the process for members, SEMA created and recently revised the Black Book—a...
eNews Article
SEMA member MyRideisMe.com will host its Diecast Drags, Saturday, February 28, 2009, in Mesa, Arizona. This fun event is great for kids as it involves diecast (or Mattel Hot Wheels-size) cars running at high speeds on two continuous, 50-foot long lanes of track. All attendees are able to race free...
eNews Article
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eNews Article
Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are: SEMA Webinar, "Taking Positive Control of Your Company: How to Save Your Business When the Economic News Is Negative," February 26, 2009, 10:00 a.m. (PST)
eNews Article
SEMA-member companies have posted several new listings for job opportunities at www.sema.org/classifieds. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member...