Each year for the last several years, SEMA has conducted an industry consumer study based on the subscribers to automotive enthusiast magazines. The following is a summary of key factors found by comparing trends in the data for the 2005, 2006 and 2007 Automotive Lifestyle Surveys. SEMA has been...

If you are planning to target the growing population of small and midsize car owners, here is some demographic information that should help. A snapshot of the small and midsize car owner shows the biggest age group is 16 to 30 years old, earning $55,000 per year or less and having some college...

Last April, one of the speakers at the SEMA National Education Conference was Alan Beaulieu, a principal of The Institute for Trend Research. His presentation, “SEMA, Planning for Change,” gave attendees a glimpse into the future of the U.S. economy. It is uncanny how much of what he said was right...

As with all other performance parts and accessories, mobile electronics is all about the consumer. To help SEMA members identify the habits of the mobile-electronics consumer, SEMA conducted a 2007 survey of individuals who subscribe to any of 23 automotive enthusiast magazines.

Automotive personalization continues to soar throughout the world as industry experts identify nearly 250 specialty-equipment products from the 2008 SEMA Show as winners of a SEMA Global Media Award.

The European Commission has proposed new tire-labeling requirements which would require manufacturers to provide consumers with a grading system measuring three tire characteristics: fuel efficiency, wet grip and noise. This information would be required to be affixed onto the tire (in the form of a...

Vehicle manufacturers assembling vehicles in Europe have been urging EU officials and national government representatives to provide them relief in the form of tax breaks and grants. German officials have already agreed to cut consumer taxes on new-car purchases. For those vehicles sold between now...

Filler for eNews

SEMA announced the winners of the New Products Showcase Awards at the New Product Awards Breakfast held at the 2008 SEMA Show. The event serves as a kickoff just prior to the official opening of the Show, and it recognizes the most cutting-edge automotive products either on the market or about to...