SEMA recently spoke to several off-road enthusiasts in China to learn about the parts they like, trails they ride, the money they spend on accessories and their future modification plans.

Generate more buzz for your company and its products at the 2009 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list.

Eddy Kay, one of several scheduled presenters during the 2009 SEMA Show Education Days, is the principal of the Eddy Kay Group and author of Retailers Amnesia. His seminar “Selling Against the Internet: Secrets of Successful Retailing” is scheduled November 5, 9:30 a.m.–10:30 a.m. Following are his...

The SEMA Installation Banquet & Gala Fundraiser serves as a forum to thank the association's outgoing board members and welcome those newly elected, as well as honor the industry's new Hall of Fame members and demonstrate the industry's compassion and charity.

Paul “Scooter” Brothers of Comp Performance Group will serve as chairman-elect of SEMA beginning August 1, 2009. SEMA members elect four new Board members, as Rick Rollins begins Chairman role.

Alcoa promotes Kevin Kramer; Cruisin’ Hall of Fame Inductees Announced; Covercraft Purchases Most Assets of Global Accessories; the Automotive Communication Council (ACC) name new officers and board of governors for 2009; and more.

ECU tuners, exhaust wrap and in-car video recorders were among the new performance racing products most popular with buyers at the 2008 SEMA Show.

"The SEMA Show's rich heritage of automotive performance is the perfect stage to showcase Kicker's newest products to buyers from across the country. Car lovers the world over want to attend the Show and we want them to experience ‘Livin' Loud’ at the Kicker booth.” —Charlie Schultz, Sr. VP of Sales...