Vehicle technologies are accelerating faster than an American Le Mans Series racer exiting a hairpin onto a straightaway. The new watchwords for automotive development include vehicle electrification, hybrids, gas direct injection (GDI), clean diesels and next-generation green performance.
Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger...
Participate in the September 23–26 SEMA CIAPE China Business Development Conference and assess the market for your products through a series of meetings with key players in China.
Indianapolis 500 adopts new “shootout-style” qualifying format this year; Kasey Kahn to join Hendrick Motorsports for the 2012 NASCAR Sprint Cup Series driving the No. 5 Chevrolet; Adams-Hansen Inc. purchased Rice Lake Speedway from former owners Smith-Bisonette Inc.; and more racing news.
SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail...
Childhelp, a non-profit organization headquartered in Scottsdale, Ariz., dedicated to helping victims of child abuse and neglect, presented SEMA with the Childhelp 2010 Corporate Award at a luncheon on April 14 at the annual Childhelp Day of Hope Ceremony in Washington, D.C.