New online floorplan is easier than ever to navigate and see where your peers, competitors and customers will be.

In its second year, the Paint, Body & Equipment area represents the fastest-growing section of the SEMA Show and includes 40 first-time exhibitors.

A photo gallery of side-x-sides and other work- and play-ready ATVs from Polaris at the 2009 SEMA Show.

NATIONWIDE DEBUT: The next generation NASCAR Nationwide Series cars will make their debut this Friday during the Subway Jalapeno 250 at Daytona International Speedway in Daytona Beach, Florida. KING OF SPRINT WEEK: Tim Shaffer may have won three events during the 28th annual O’Reilly All Star...

How do I attract buyers to my booth? This is the number-one question exhibitors have when they exhibit at a tradeshow. SEMA offers many options to help exhibitors promote their participation, not only before the Show, but also throughout the year.

The SEMA Installation Banquet and Gala, Pinewood Drag Races and Show 'N Shine car show benefit Childhelp and Victory Junction Gang Camp children's charities—and they need your support!

Car and truck owners may now register their vehicles online for the second annual SEMA Show ‘N Shine car show, Saturday, July 24, 2010, at the Pasadena Convention Center in Pasadena, California. Simply visit www.sema.org/shownshine to enter your ride. All entries receive a collector's edition t...

Restyling Back on the Rise in July Issue of SEMA News

Attention SEMA Exhibitors! Are you introducing an industry-changing new product? If so, we want to know about it. SEMA News is offering a sneak peek of new-product introductions planned for the 2010 SEMA Show, November 2–5 in Las Vegas.

NHRA news: Greg Anderson wins first race of season, takes $25K in K&N Horsepower Challenge; Larry Dixon grabs seventh win; Schumacher up for best driver ESPY; and more.