Rick Rollins, president of Rollins Performance Marketing LLC, began his term as chairman of the SEMA Board of Directors in July 2009. His career has included stints as a counterman, a buyer, a regional sales manager and a company owner, and he has also shown his competitive flair in open-wheel race...

Despite the lackluster economy, The hot-rod market, made up of restoration, street performance and street rod and custom niches, has still experienced significant growth, as 45% of buyers sold to street performance and 43% sold to restoration in 2009.

SEMA's Warranty Assurance Program, known as ProPledge, is a unified way to assure new-vehicle dealers that they can stand behind what they sell. Under ProPledge, participating companies offer a minimum of 36-month/36,000-mile warranty coverage that is industry-backed, provide minimum liability...

Partnership with SEMA-administered program ensures three-year/36,000-mile warranty on famed performance brand's products.

Want to know how you can put social media to work to drive revenues, increase sales and establish a dialogue with prospective customers? The SEMA Business Technology Symposium, July 23 in Pasadena, California, will provide you with practical advice, case studies—good and bad—and real-world tips that...

News from SEMA's councils and committees.

The Tire Industry Association (TIA) has announced the "Truck Tires at 10" educational sessions for the 2010 Global Tire Expo—Powered by TIA, which is a part of the 2010 SEMA Show, taking place November 2–5, 2010 in Las Vegas. For the latest Expo information and updates, visit the "Events" section of...

Environment Canada issued a SEMA-supported final rule to indefinitely extend an exemption allowing the use of leaded gasoline in competition motor vehicles. The exemption has been renewed several times since it was first established in 1996. SEMA had previously opposed efforts to permanently...

The Federal Trade Commission (FTC) has published answers to “frequently asked questions” (FAQs) to help businesses better understand the FTC’s “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” The Guides were revised in October 2009 to clarify that they apply to all types...