UNBELIEVABLE: In only his second NASCAR Sprint Cup Series start, 20-year-old Trevor Bayne shocked the world by driving the No. 21 Wood Brothers Racing Ford to victory in the 53rd running of the Daytona 500 Sunday at Daytona International Speedway.

SEMA-member companies have posted several new listings for job opportunities (view all here). Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company...

More than 500 million people all around the world actively use Facebook to stay connected and grow their relationships. Fifty percent of active users log on to Facebook on any given day and spend more than 700 billion minutes per month on the social network—more than any other website in the world...

News and updates from SEMA's councils and committees.

Dates and locations for several upcoming SEMA-sponsored shows, webinars and activities have been announced.

For the second year in a row, SEMA invited automotive enthusiasts from around the country to apply for acceptance to the Opinion Leader Program. More than 1,000 applications were received. Participants were accepted based on their responses to a survey, as well as their activity level on various...

After an exciting competition late last year, the Street Performance Council (SPC) Select Committee earned the distinction of winning the 2010 SEMA Political Action Committee (PAC) Council Challenge. The contest ran between August and October, and the winner was the council Select Committee that was...

In the November 2010 issue of SEMA News, we discussed how SEMA-member companies might use auctions to find the perfect vehicle to feature in promotions and advertising. Such vehicles can provide value well beyond their material worth by helping customers realize long-held dreams. In some cases...

Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook...

The economy and the environment have been the major drivers for many markets over the last three years, and they have also been consistent topics of conversation among tire and wheel experts. The tire industry underwent a sort of accordion buckling in inventory as the economic slowdown led consumers...