At the 2011 SEMA Show, Yakima—a designer and manufacturer of vehicle racks for boats, bikes, camping, winter sports gear, trailers and cargo solutions—will introduce a quiet, fuel-efficient roof rack called the Whispbar, which, according to the company, reduces wind drag by up to 70%.

In today’s business environment, companies have to be more creative than ever with their marketing budgets. Some companies are finding success in combining resources to reach a new consumer base using both traditional automotive channels and non-automotive channels. By developing strategic...

Interest in the SEMA Show Industry Awards Banquet, an annual celebration of the industry that provides the backdrop for the presentation of SEMA's industry awards, has reached an all-time high. As a result, a waiting list—a first for the event—has been established for those who are interested in...

General Motors will once again present its Design Awards for various categories at the SEMA Show. Exhibitors displaying a GM-based project vehicle at the 2011 SEMA Show can apply for GM Design Award consideration by using the GM Design Award Application (pdf).

The industry band Led Foot will once again headline the "SEMA's Got Talent" SEMA Show After Party, as they have done every year since 1999. However, this year, the band plans to invite other industry members up to the stage to sit in and play or sing some of their favorite songs.

For the first time in its history, the SEMA Show Directory is combined with the Show issue of SEMA News magazine. The combination provides the benefit of having both publications reach more readers earlier.

NEWS NUGGETS DRIVERS WITHIN POINT LEADS LOOK TO GRAB TOP SPOTS IN PHOENIX: Funny Car driver Mike Neff is in a position he hasn’t experienced much this year. After leading the points since the Houston event, the fifth race of the season, Neff saw his advantage disappear two weeks ago in Reading...

SEMA-supported legislation has been introduced in both the U.S. House and Senate to reduce the cost of burdensome regulations on business owners and job creators. The “Regulatory Accountability Act of 2011” would require federal agencies to conduct a cost-benefit analysis when issuing new rules.

SEMA Show Buyers: Want to get into the 2011 SEMA Show for $25 and have your badges mailed to you prior to the event? Then you need to register for the SEMA Show by Monday, October 17, to qualify to have your credentials mailed at the low advanced rate of $25. This will save you both money and time...

The National Labor Relations Board (NLRB) postponed the start date for a rule requiring employers to display a poster informing workers of their right to unionize and bargain collectively.