SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail...

We are definitely in the age of mass customization. Today, consumers can get mainstream products designed specifically for them, such as:

Facebook, MySpace, Twitter, YouTube: What do these names all have in common? They are all social networking sites that attract millions of users worldwide. In a fast-paced society that relies on such networking websites to relay information and keep up-to-date on anything from news to gossip, it is...

Sway-A-Way’s SEMA Show display

As the light-truck market grew beyond the scope of dedicated enthusiasts and proliferated into the mainstream, a number of SEMA member companies became more and more dependent on these sales to buffer their business. As the U.S. economic situation grew more difficult, these additional consumers...

SEMA member MyRideisMe.com will host its Diecast Drags, Saturday, February 28, 2009, in Mesa, Arizona. This fun event is great for kids as it involves diecast (or Mattel Hot Wheels-size) cars running at high speeds on two continuous, 50-foot long lanes of track. All attendees are able to race free...

Filler for eNews

Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are: SEMA Webinar, "Taking Positive Control of Your Company: How to Save Your Business When the Economic News Is Negative," February 26, 2009, 10:00 a.m. (PST)