One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs.

Want more coverage and traffic to your website? Attend Brian Offenberger's session at the SEMA Internet Symposium and learn how customers are—or aren't—finding you online.

U.S. Department of Commerce Assistant Secretary Rochelle Lipsitz, who was recently named as the acting director general of the Commerce Department’s U.S. and Foreign Commercial Service, recently visited the SEMA headquarters to announce stepped up efforts by the trade promotion unit of the U.S...

SEMA is employing highly-targeted methods to attract tire and wheel buyers to this year’s SEMA Show. Over 11,000 tire, wheel and equipment buyers attended last year’s Show.

If you cater to V8 enthusiasts, are you targeting the right markets?

May sales figures for light duty vehicles have been announced and illustrate the effects of the manufacturer bankruptcies and possibly a long term adjustment in brand market share.

Americans now have $620.2 billion put away in savings, the highest level since January 1959.

The SEMA Industry Benchmarking Program analyzes sales trends at the manufacturer, retailer and WD levels.

In 2008, the restoration market held its ground and fended off economic troubles.

PPG Industries promotes Steve Lampe; Hastings Manufacturing hires Paul Garzelloni; Marx Group Advisors launches online resource page; and more.