Each of the programs and benefits offered by SEMA is spawned by individuals who imagine a better way of doing things.

SEMA Show organizers are taking extraordinary steps to attract qualified buyers in support of the new Powersports & Utility Vehicles section.

SEMA is heading into the 2009 SEMA Show—to be held November 3–6, 2009, at the Las Vegas Convention Center—with unprecedented new programs aimed at ensuring that exhibitors receive the maximum return on their investment.

Nothing brings together the specialty-equipment community more than when industry leaders and pioneers are honored, charitable causes are served, cars are displayed and peers have the opportunity to compete against each other in the ultimate drag race.

First, the obvious: The new-car market—traditionally fertile ground for restylers to cultivate—has become mired in the global recession.

SEMA has long recognized the potential business opportunities that the accessories market brings to dealers.

Troy Lee of Troy Lee Designs uses water-based paints to create hip motorcycle helmets.

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry.

The images and information provided in “Spy Photos” are supplied by the spy shooters at Brenda Priddy & Co.

American Powertrain, Tremec TKO Five-Speed Transmission