Just because a company has a highly detailed Excel spreadsheet that provides two dozen fields jammed with product data doesn’t mean that it has good data.
About seven or eight months ago, a successful retail chain with a 20-year, 10-location brick-and-mortar history decided that it was time it competed on the web with a full e-commerce solution.
Mentor Jason Bruce and mentee Dan Biezonsky are the perfect success story for the SEMA Mentoring Program, powered by the SEMA Businesswoman’s Network (SBN).