Mainstream consumers are discovering the benefits of vehicle customization through an industry-wide consumer awareness program.

Attendees at the recent SEMA Internet Symposium, presented by the Street Performance Council (SPC), left the Pasadena Convention Center in Pasadena, California, equipped with tools for creating and implementing an online marketing strategy that will keep their businesses moving forward in today’s...

SEMA News is interviewing top distributors/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers.

This is the latest periodic roundup of legislative/regulatory developments in key global markets.

The specialty-equipment market is divided into nine niches.

At this year’s running of the Pikes Peak hill climb, Nobuhiro “Monster” Tajima was the fastest man up the 12.42-mile, 156-turn course.

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry.

The annual SEMA Show unites the brightest minds with the specialty-equipment industry’s hottest products.

Inexpensive, compact and fast, this machine performs a full nitrogen service for one to six tires with the push of a button.

Just when you think you’ve seen everything, it’s time for the SEMA Show and a whole new panorama of vehicular sculpture.