Mainstream consumers are discovering the benefits of vehicle customization through an industry-wide consumer awareness program. Articles educating the public on how the industry’s products could give their older car or truck a new look or increase its performance were developed in June. The articles...

The Specialty Equipment Market Association was established in 1963. It serves the industry with market research, as a legislative watchdog, as an educational outlet and as an advocate for the opening of international markets. Its membership has grown to include more than 7,300 companies, including...

The specialty-equipment market is divided into nine niches. For each of these, there are three segments, one of which is the wheel, tire and suspension category. Overall, the wheel, tire and suspension category rose nearly 2% in retail sales and 3% in manufacturer sales from 2007 to 2008. Light...

NHTSA has again postponed the effective date for the revised lighting standard. The agency wants extra time to confirm that there were no substantive changes included when the agency published the reorganized and simplified FMVSS 108 in 2007.

The National Highway Traffic Safety Administration (NHTSA) issued a proposed rule to increase the tire test pressure for temporary-use spare tires (T-tires) from 52 pounds per square inch (psi) to 60 psi. The proposed change responds to a petition from the Tire & Rim Association (TRA).

Racing news: Mercedes buys 75.1% of the World Championship-winning Brawn Racing Formula One team; Phoenix Management Group LLC will take over operation of the ARCA Lincoln Welders Truck Series next season; Tony Schumacher secures seventh NHRA Top Fuel drag racing championship by two points over...

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail...

The seventh annual Gran Turismo Awards, held at the SEMA Show, recognized Philip Koenen's 1970 "Trans-Cammer" Mustang with Best Hot Rod and the coveted Best in Show awards.

News and updates from SEMA's councils and committees.

Through a new partnerhsip between SEMA and Motor Trend Auto Shows, SEMA member companies can join the excitement of the Silicon Valley International Auto Show and showcase their products directly to the public.