Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger...

Participate in the September 23–26 SEMA CIAPE China Business Development Conference and assess the market for your products through a series of meetings with key players in China.

Indianapolis 500 adopts new “shootout-style” qualifying format this year; Kasey Kahn to join Hendrick Motorsports for the 2012 NASCAR Sprint Cup Series driving the No. 5 Chevrolet; Adams-Hansen Inc. purchased Rice Lake Speedway from former owners Smith-Bisonette Inc.; and more racing news.

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail...

A photo collection of Lexus vehicles on display at the 2009 SEMA Show.

Childhelp, a non-profit organization headquartered in Scottsdale, Ariz., dedicated to helping victims of child abuse and neglect, presented SEMA with the Childhelp 2010 Corporate Award at a luncheon on April 14 at the annual Childhelp Day of Hope Ceremony in Washington, D.C.

SEMA members interested in building a GM project vehicle for the 2010 SEMA Show need to submit proposals by April 30.

The 9th annual Manufacturers' Rep Council (MRC) Rep Conference has changed venues to Las Vegas and will take place during the 2010 SEMA Show.

News and updates from SEMA's councils and committees.

Chip Foose will again bring his design and fabrication mojo to the SEMA Show N' Shine summer car show, July 24, in Pasadena, California.